Ed Peagler is the founder and president of E.P. Wayne Financial Group, where he provides independent financial guidance to individuals and families. He specializes in retirement planning, investment management, tax-aware strategies, and helping clients make informed financial decisions with confidence.
Ed began his career in the insurance industry after graduating college during a challenging job market. Early in his career, he was introduced to long-term care insurance while watching his grandfather—a World War II veteran he greatly admired—face the challenges of dementia and Alzheimer's disease. Witnessing the emotional and financial challenges his family experienced reinforced his belief that thoughtful planning can help families prepare before life's unexpected moments arise.
As Ed worked with clients, he realized many financial questions extended beyond insurance. He earned additional securities licenses and spent nearly five years with a national financial services firm, helping individuals and families develop investment strategies and prepare for retirement.
Inspired by watching his father build a successful small business in Manning, South Carolina, Ed developed a deep appreciation for independence, accountability, and lasting relationships. In 2017, he founded E.P. Wayne Financial Group to provide a more personalized and independent client experience.
Ed believes financial planning is about more than managing money—it's about helping people protect what matters most: their loved ones, opportunities, and future. That belief continues to shape E.P. Wayne Financial Group's independent, relationship-driven approach to helping clients navigate life's most important financial decisions with greater clarity and confidence.